以超市为零售终端的生鲜蔬菜流通渠道效率  

The Efficiency of Fresh Vegetables Circulation Channel Taking Supermarket as the Retail Terminal

作　　者：郭娜[1] 

机构地区：[1]河北经贸大学商学院,河北石家庄050000

出　　处：《中国流通经济》2013年第1期17-21,共5页China Business and Market

基　　金：2011年度河北省社会科学基金项目(编号:HB11YJ054)"生鲜蔬菜流通渠道效率问题研究";河北省教育厅2010年度河北省高等学校科学研究计划重点项目"河北省农产品冷链物流综合建设研究"(项目编号:SD2010007)的部分成果

摘　　要：大型连锁超市正在成为生鲜蔬菜的重要零售终端,商务部力推"农超对接"模式,希望借以解决蔬菜流通环节过多问题,然而实践具有明显的复杂性。本文运用数据包络模型,对以大型连锁超市为零售终端的渠道效率进行了分析及评价,认为此类渠道多处于非数据包络模型有效的状态;在大型连锁超市从批发市场组织生鲜蔬菜货源的情况下,供货商起到了积极的作用;"农超对接"模式的相对效率较低。The large chain supermarket is increasingly becoming the important retail terminal or fresh vegetables; the Ministry of Commerce is encouraging farmers and stores to link up and trying to solve the problem of excessive links in vegetables circulation. But practice is much more complicated. With the help of DEA, the efficiency of fresh vegetables circulation channel taking supermarket as the retail terminal has been analyzed and evaluated. It shows that： this kind of channel is not effective enough; the suppliers are playing their important roles under the background that large chain supermarket sourcing fresh vegetables from the wholesale market; and the link up between farmers and stores has the comparative low efficiency.

关 键 词：大型连锁超市 生鲜蔬菜 流通渠道效率 

分 类 号：F713.1[经济管理—产业经济]