Proximity and Framing in News Media： Effects on Credibility, Bias, Recall, and Reader Intentions  

作　　者：Joshua DeLung Robert G. Magee Rachel DeLauder Roxana Maiorescu 

机构地区：[1]Virginia Tech, Blacksburg, USA

出　　处：《Journalism and Mass Communication》2012年第7期748-757,共10页新闻与大众传媒（英文版）

摘　　要：A writer＇s decision to localize a news article and the valence of the frame the writer employs can affect readers＇ perceptions of credibility and bias as well as readers＇ factual recall and the likelihood that readers would want to read the newspaper further. A 2 （proximity： local, non-local） ~ 3 （frame valence： positive, neutral, negative） factorial experiment （N = 136） tested the effects of proximity and frame valence on credibility, perceived bias, recall, and reading intentions. Articles that localized enjoyed greater perceptions of credibility but not recall, while articles with either a positive or negative frame yielded greater recall than articles with a neutral frame. Neither factor exhibited a main effect in predicting perceived bias, but their interaction was a significant predictor. In addition, localization and frame valence also influence the likelihood that participants would want to read the source newspaper again. Implications for theory and media practice are discussed.

关 键 词：JOURNALISM news values FRAMING PROXIMITY CREDIBILITY 

分 类 号：F270[经济管理—企业管理] G212[经济管理—国民经济]