包装容器造型舒适度设计的三个层次  

Three Levels of Packaging Container Modeling Design in Comfort

作　　者：柯胜海[1] 

机构地区：[1]湖南工业大学包装设计艺术学院,湖南株洲412007

出　　处：《包装学报》2013年第1期79-82,共4页Packaging Journal

基　　金：湖南省教育厅青年基金资助项目(12B033);湖南省哲学社会科学基金资助项目(12YBA110)

摘　　要：根据个体生理、心理、行为及文化程度的差异,包装容器造型舒适度设计可分为三个层次,即生理层次、行为层次和精神层次。生理层次主要体现在包装容器的比例、色彩、质感、尺寸、轻重、肌理、形制等指标中,行为层次主要体现在包装开启装置设计和包装提携与持握的结构设计中,精神层次则主要体现在容器造型与容器装潢设计两个方面。在进行包装容器造型舒适度设计时,需首先考虑在一定程度上满足人的某种生理或行为习惯需求,在此基础上,充分考虑用户的生活方式与思维惯性等因素,以使用户在使用包装容器的过程中获得高层次的精神享受。Abstract ： Based on differences in individual physiology, psychology, behavior and education, the packaging con- tainer modelling comfort design can be classifed into three levels of physiological level, behavior level and spiritual level. Physiological level is mainly reflected in the packaging container proportion, color, texture, size, weight, skin texture, shape and so on with behavior level mainly reflected in packaging open device design and packaging up and hold design in structure. Spirit levels is mainly reflected in two aspects as the container modelling and container decoration design. In the container modelling comfort design, first of all, some physiological or behavioral habitual needs of people should be satisfied to a certain extent. On this basis, full consideration should be taken of user＇s way of life and thinking inertia factors in order to enable users to achieve a higher level of spiritual enjoyment in the process of using packaging containers.

关 键 词：包装容器 舒适度 生理层次 行为层次 精神层次 

分 类 号：J06[艺术—艺术理论]