生态消费者的识别及特征研究——以哈尔滨市952个样本为例  

Identification and Characteristics of Ecological Consumers——An Example of 952 Sample Data of Harbin

作　　者：朱洪革[1] 佟立志 井月[1] 陈丹[1] 

机构地区：[1]东北林业大学林业经济与管理研究中心,哈尔滨150040 [2]哈尔滨银行,哈尔滨150040

出　　处：《软科学》2013年第1期74-79,共6页Soft Science

基　　金：国家自然科学基金专项基金项目(71140011);黑龙江省自然科学基金项目(G201120)

摘　　要：利用哈尔滨市952个城市居民样本数据,选择13个因素作为识别生态消费行为的基础变量,运用因子分析方法考察消费者行为的维度结构,结果表明生态消费者进行消费时不仅关注环境,而且还关注消费对自身的影响;根据不同个体的消费习惯与个体特征之间的差异性,采用聚类分析方法对总样本进行分析,将其分为坚定型生态消费者、主流型生态消费者、偶尔型生态消费者和非生态消费者四类,并在此基础上分别从人口统计学特征、社会和环境价值观、心理学特征3个方面分析了不同类型生态消费者的行为特征。This paper examines the dimensional structure of consumption behavior is from factor analysis in which 13 factors are selected as basic variables for identifying ecological consumption using sample data of 952 urban residents of Harbin. Result shows that not only environment but also the impact on their own from consumption are concerned by ecological con- sumers when they are spending. Consumers are classified into 4 categories which are committed consumers, mainstream con- sumers, occasional consumers and non-ecological consumers by cluster analysis according to the differences between spend- ing habits of different individuals and individual characteristics, and on this basis, characteristics of different ecological con- sumers are analyzed from socio-demographics,social and environmental values and psychological factors.

关 键 词：生态消费 城市居民 识别 

分 类 号：F713.55[经济管理—市场营销]