基于可拓物元法的创意企业创造力综合评价  

Comprehensive Evaluation Model of Creative Enterprise's Creativity based on Extension-matter-elementary Model

作　　者：陈亚丽[1,2] 黄涛珍[3] 张燕[1,2] 

机构地区：[1]河海大学商学院,江苏南京210098 [2]南京三江学院,江苏南京210012 [3]河海大学公共管理学院,江苏南京210098

出　　处：《华东经济管理》2013年第2期167-171,共5页East China Economic Management

摘　　要：随着经济发展和科技进步,创意产业及创意企业的发展在国民经济发展中的地位日益突出。创意企业的发展离不开创造力。创造力的大小是衡量创意企业核心竞争力的第一要素。客观科学地评价创意企业的创造力水平,是提高创意企业创造力的起点。以往对创造力的评价模型少之又少。文章在总结前人研究的基础上,构建了创意企业创造力的评价指标,然后通过建立一个可拓的物元评价模型,对创意企业的创造力进行了评价,具有一定的理论和实践指导意义。With the development of economic and technology, creative industry and creative enterprises play increasingly im- portant role in national economic development. The development of creative enterprise depends on creativity. The creativity of creative enterprise is the first key factor of enterprise core competence. Scientific evaluation of creativity is tile starting point of improving creativity. Little literature can he found on the evaluation of creativity of creative enterprises. Based on the previous researches, this paper establishes the evaluation index system. Then the extension-matter-elementary model is constructed. Finally, it evaluates the creativity of creative enterprise. This paper has some theoretical and practical implication.

关 键 词：创意企业 创造力 可拓物元 综合评价 

分 类 号：F272[经济管理—企业管理]