农产品企业网络营销问题及对策  

Problems and Countermeasures of Enterprises' Network Marketing of Agricultural Products

作　　者：石玺[1] 

机构地区：[1]河南广播电视大学,郑州450046

出　　处：《价值工程》2013年第4期136-137,共2页Value Engineering

摘　　要：目前国内农业企业普遍存在着网络营销观念意识淡薄、人才缺乏、网络营销水平低下、网站推广不力等诸多问题;而要解决这些问题的就必须加强农业企业管理人员培训,树立正确网络营销意识;建设专业化网络营销队伍,提升服务水平;采用信息发布、第三方网络营销平台、Email营销等方法提高网络营销水平;建设农业企业网站并搭建企业自己的网络品牌。At present, it has widespread problems in domestic agficuhural enterprises, such as lack of Intemet marketing concept consciousness and human resource, the low level of network marketing, ineffective website promotion; And to salve these problems, we must strengthen the training management personnel of agricultural enterprise, sets up the correct network marketing consciousness; build professional network marketing team, improve the service level; adopt to information release, the third party network marketing platform, Email marketing and other methods to enhance the level of network marketing; set up agricultural enterprise web site and build own network brand.

关 键 词：农业企业 网络营销 网站推广 农产品品牌 

分 类 号：F274[经济管理—企业管理]