城市居民家具消费心理研究之家具认知分析  

Analysis on Furniture Cognition of Furniture Consumer Psychology of Urban Residents

作　　者：刘鑫[1] 

机构地区：[1]南京林业大学家具与工业设计学院,南京210037

出　　处：《家具》2013年第1期47-51,共5页Furniture

摘　　要：针对我国家具市场的蓬勃发展,研究城市居民的家具肖费心理以期为家具企业提供参考。本文主要采用问卷调查的方法,结合人口统计因素分析,从家具认知,家具购买偏好、家具类型偏好和家具消费地点偏好等方面得出相关结论。在家具认知方面,通过研究发现大多数消费者对家具及相关概念并无太多了解;家具消费由夫妻共同决定;消费者的求廉心理明显,价格期望与收入成正比关系;消费者一般在居住环境改变时才有家具购买需求;对家具使用年限的要求多在20年以下。According to the booming development of Chinese furniture market, the urban residents of furniture consumer psychology was studied in order to provide reference for the furniture enterprise. This article mainly use the questionnaire survey method, combined with demographic factor analysis, draw relevant conclusions from cognition of furniture, the preference for purchasing, the preference for types and the preference for locations, etc. As to furniture cognition, most consumers do not have much understanding of furniture and its related concepts; Most of the furniture purchases are jointly decided by spouses; People have obvious psychology in the pursuit of inexpensive furniture, and the expecting price is proportional to their income; The changing of living environment usually leads to the demand for furniture; The requirements of furniture service life for most people are less than 20 years.

关 键 词：消费心理 家具 城市居民 认知 

分 类 号：TS664[轻工技术与工程]