湖南“长株潭”地区汽车售后服务市场存在的问题及解决措施  

Problems Existed in Hunan“Chang Zhu Tan”Automobile Post-sale Service Market and Measures of Problem Solving

作　　者：黄敏雄[1] 

机构地区：[1]株洲职业技术学院

出　　处：《河北交通职业技术学院学报》2008年第3期59-61,共3页Journal of Hebei Jiaotong Vocational and Technical College

摘　　要：湖南＂长（沙）株（洲）（湘）潭＂地区汽车售后服务市场存在着销售与服务相脱节、维修保养价高质差、服务网络布局不合理、销售体制不规范等问题,可以通过提高消费者自我保护意识、树立品牌意识、发展MDCFS汽车销售模式等措施来解决。There are the problems being disjointed between sale and service, of high price and poor quality of car upkeep, unreasonable arrangement of maintenance plants, un-standard of sale system in＂Chang（Changsha）Zhu（Zhuzhou）Tan（Xiangtan）＂area automobile post-sale service market. The problems can be solved by enhancing consumer＇s self protection consciousness, setting up brand consciousness and developing MDCFS automobile sale model.

关 键 词：“长株潭”地区 汽车市场 售后服务 

分 类 号：F426.471[经济管理—产业经济]