国家电网公司“大营销”及“两中心”建设体系研究与应用  

Research and Application of the “Big Marketing” and “Two Centers” Construction System for SGCC

作　　者：杨新华[1] 闫宏莉[1] 董丽娟[1] 欧阳红[1] 

机构地区：[1]北京中电普华信息技术有限公司,北京100192

出　　处：《电力信息化》2012年第10期57-62,共6页Electric Power Information Technology

摘　　要："十二五"期间国家电网公司发展方式的重要转变即为管理体系变革,因此,随着国家电网公司"三集五大"、"两中心"的总体部署及要求,研究了大营销建设体系、运营监(测)控管理体系、客户服务管理体系的主要内容,确定了体系的总体建设目标及建设原则,论述了各体系的系统架构(包括业务架构、应用架构等),并分析了体系变革所带来的经济效益和社会效益。体系建设的研究与应用在实践中取得了良好的效果,为国家电网公司营销业务管理带来了变革,也势必将为国家电网公司带来良好的经济效益和社会效益。During the twelfth five-year plan period, the management system change is an important shift of development modes for SGCC. Therefore, combining with the overall arrangements and requirements of SGCC ＂three intensive management and five large-scale movements＂ and ＂two centers＂, this paper studies the big marketing construction system, the operation monitoring management system and the customer service management system, determines the overall construction objectives and principles, discusses system architecture, business architecture and application architecture of each system, and analyzes economical and social benefits of system changes. Practice shows that research and application of system constructions achieve good application effects, promote the marketing business management shift, and bring good economical and social benefits.

关 键 词：大营销 运营监测 客户服务 体系研究 

分 类 号：TP391[自动化与计算机技术—计算机应用技术]