关于内蒙古高职院校市场营销专业教学改革的思考  

Thoughts on the Teaching Reform of Marketing Specialty of Inner Mongolia Higher Vocational Colleges

作　　者：姚丽娜[1] 

机构地区：[1]内蒙古电子信息职业技术学院信息管理系,内蒙古呼和浩特010070

出　　处：《内蒙古财经学院学报（综合版）》2012年第6期108-110,共3页Journal of inner Mongolia finance and economics college

摘　　要：随着市场经济的快速发展,市场营销工作的重要性日趋凸现,高素质的市场营销从业人员的需求日益扩大。内蒙古高等职业院校作为职业化市场营销人才培养的主流环境,其市场营销专业教学培养模式直接影响着人才的职业素质。本文对内蒙古高职院校市场营销专业的教学现状进行了分析,并对其教学改革提出了一些创新性建议。With the rapid development of market economy,the importance of marketing is becoming more and more obvious and there is an increasing demand for marketing practitioners with high quality.As main environment to cultivate professional marketing talents,the teaching and training mode of marketing specialty of Inner Mongolia higher vocational colleges affects marketing talents＇ professional quality directly.This paper analyzes the present teaching situation of this specialty in Inner Mongolia higher vocational colleges and puts forward innovative suggestions on its teaching reform.

关 键 词：职业教育 市场营销 教学改革 

分 类 号：G642[文化科学—高等教育学]