十堰市汽车文化旅游营销策略探讨  

The Rearch on Marketing Tactics of Automobile Culture Tourism in Shiyan City

作　　者：李文璟[1] 钟俊[1] 

机构地区：[1]郧阳师范高等专科学校,湖北十堰442000

出　　处：《旅游世界（旅游发展研究）》2012年第4期48-51,共4页

基　　金：受郧阳师专校级青年项目（2011C0）

摘　　要：十堰是全国闻名的汽车城，但其在旅游方面尚欠缺开发力度。原因在于汽车城市形象和汽车文化内涵没有被充分发掘。鉴于此需要积极采取措施将汽车文化融入城市景观建设、新建汽车旅游项目、赞助汽车体育赛事等营销策略，以推动十堰汽车文化旅游市场的快速发展。Shiyan is famous for the motor city, but with the Wudang Mountains and Danjiangkou reservoir compared, motor city this card inferior many. The reason is that car, city image and car culture connotation and have not been fully excavated. In view of this, need to take such as automobile culture into the city landscape construction, established a number of new automobile tourism projects, sponsored car events such as sports marketing strategy, in order to promote car culture tourism development in Shiyan City.

关 键 词：汽车文化 旅游 营销策略 

分 类 号：F713.50[经济管理—市场营销]