“脱口秀”电视节目的文化策略研究  

A Research on the Cultural Strategy Of"Talk Show" TV Programs

作　　者：刘中望[1] 肖簪[1] 

机构地区：[1]湘潭大学,湖南湘潭411105

出　　处：《广东广播电视大学学报》2013年第1期60-64,共5页Journal of Guangdong Radio & Television University

基　　金：国家广电总局部级社科项目<我国植入式广告的法规管理研究>(2011GD78);湖南省科技厅重点项目<湖南广告产业竞争力研究>(2012ZK2049)的成果之一

摘　　要：自文化发生学视域审视,"脱口秀"电视节目的文化策略具有独特性:其构成策略是"戏仿秀",表现为转述者变调、极速降格化、文本格式化这三种运作方式;其表意策略是"接合器",快乐生产、权力运作、意义建构是它的基本形式。就本质精神而言,商业逻辑、收视率导向、迎合大众趣味、后现代属性等决定了"脱口秀"电视节目的基本品格。From the perspective of cultural embryology, the cultural strategy of ＂Talk show＂ TV programs is unique in： ＂parody show＂ as its constitute strategy, is expressed by three operating modes, which are the relays person＇s tone modification, fast degradation and the text formatting. We can also see its ideographic strategy of ＂adapter＂, whose basic form is to produce happiness, operating with power and creating meanings. In terms of the essential spirits of the ＂talk show＂ TV programs, business logic, ratings guiding, catering to the public interest and postmodern attributes are the major factors of its basic character.

关 键 词：脱口秀 《越策越开心》 文化策略 戏仿 接合 

分 类 号：G206[文化科学—传播学]