汉字艺术观对视觉服务职能观的多元化渗透——汉字图形化语言设计的社会价值和美学价值  

Theory of Chinese Art's Diversification Penetration in Social Visual Service Function:Social Value and Aesthetic Value of Language Design about Chinese Patternization

作　　者：蔡伟[1] 施俊[1] 

机构地区：[1]湖北文理学院美术学院,湖北襄阳441053

出　　处：《湖北文理学院学报》2012年第12期51-56,共6页Journal of Hubei University of Arts and Science

基　　金：湖北省教育厅人文社会科学研究重点项目(2011jyte147)

摘　　要：汉字艺术是以汉字为载体的视觉化、传播化、媒介化的图形艺术表现形式,承载的文化信息是本民族的文化发展动向,透过汉字表意方式的特性,可以反映本民族思维方式的形象性。文章从汉字艺术的视觉融合表现和它的美学服务以及社会服务几个方面来研究汉字艺术观对社会视觉服务职能的多元化渗透,并对汉字形态特有的文化性和艺术性进行比较,以解析汉字图形化语言设计的社会价值和美学价值。Chinese art is a form of graphics art, which conveys the visualization, communication, and mediumlization. It can bear culture information that is the trend of the development of the native culture. It also can reflect the thinking mode of a nation＇ s iconicity through the features of Chinese ideographic ways. This article will talk about the theory of Chinese art＇ s diversification penetration in social visual service function from some aspects, such as, the visual fusion performance of Chinese art and its aesthetic as well as social services. At the same time, this article also analysis the social value and aesthetic value of language design about Chinese patternization in a way of making a comparison between the unique cultural and artistic quality of Chinese form.

关 键 词：汉字艺术观 视觉服务职能观 视觉艺术设计 

分 类 号：J06[艺术—艺术理论]