再制造闭环供应链最优差别定价模型  

Strategy Analysis on Differential Pricing in Closed-Loop Supply Chain with Remanufacturing

作　　者：颜荣芳[1] 程永宏[2] 王彩霞[1] 

机构地区：[1]西北师范大学数学与统计学院,甘肃兰州730070 [2]重庆大学经济与工商管理学院,重庆400044

出　　处：《中国管理科学》2013年第1期90-97,共8页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(71061012);物流系统可靠性的理论与应用研究--以兰州物流中心为应用背景;甘肃省科技支撑计划项目(1104GKCA030);甘肃物流园区的绩效评价及空间布局优化研究

摘　　要：本文建立了再制造闭环供应链差别定价模型,在集中式决策和分散式决策条件下分别讨论了再制造闭环供应链的最优差别定价问题,得到了集中式决策和分散式决策的最优定价组合及其最大利润,并通过数值算例说明了废旧品回收价或补贴价的变化会对最优零售价、最优批发价产生的影响,最后就如何提高供应链的运行效率提出了建议和对策。Under the condition of centralized and decentralized decision-making, the existence of the optimal wholesale and retail price separately from the differential pricing principle between new and remanufacture products in the closed-loop supply chain which consists of one manufacturer, one retailer and consumers is discussed, the optimal wholesale and retail price are obtained and some optimal differential pricing policies are given. At the same time, the effect of recovering price or subsiding price to optimal selling price and wholesaling price is illustrated by a numerical example. Finally, some strategies and suggestions on organizations Of logistic supply chain are proposed.

关 键 词：闭环供应链 再制造 替代效应 博弈论 差别定价策略 利润 

分 类 号：F270.7[经济管理—企业管理]