消费品营销推广过程中的风险及其防范策略探讨  

Discussion the risk and its prevention strategies in the course of the consumer goods marketing

作　　者：黄尚坤[1] 

机构地区：[1]广西大学行健文理学院,广西南宁530004

出　　处：《企业技术开发》2013年第2期93-94,100,共3页Technological Development of Enterprise

摘　　要：文章分析了消费品营销推广过程中可能存在的主要风险,在对广西消费品市场走访和问卷调查的基础上,借助风险矩阵方法,科学分析了消费品营销推广过程中存在的风险及其防范的对策。This paper analyzes the main risks that may exist in the consumer goods marketing process,based on the interview of Guangxi consumer goods market and the basis of the survey, with the risk matrix method, a scientific analysis of the risks in consumer goods marketing process and its prevention countermeasures is put forward.

关 键 词：消费品 营销推广风险 防范策略 

分 类 号：F275[经济管理—企业管理]