网络经济背景下模块产品外包的生产组织决策分析  

Analysis of the Production Organizational Decision of Module Product Outsourcing under the Background of Network Economy

作　　者：张春梅[1,2] 李晏墅[1,2] 宗文[1] 

机构地区：[1]南京师范大学商学院,江苏南京210046 [2]南京师范大学泰州学院,江苏泰州225300

出　　处：《华东经济管理》2013年第3期101-105,共5页East China Economic Management

基　　金：江苏省2012年度普通高校研究生科研创新计划项目(CXZZ12-0387);国家统计局全国统计科学研究计划项目"区域协调发展统计研究"(2009LY041);南京师范大学211工程项目"转型时期我国企业管理的理论与实证研究"(2009-2011)

摘　　要：网络经济时代下,如何对模块产品进行有效建构已经逐渐成为企业生产过程中无法规避的核心问题。与传统工业大而全的生产方式相比,有关模块产品外包生产组织方式的研究有着新的时代意义。在模块产品建构理论的指导下,沿着"客户需求的多样化→大规模定制→产品模块化→模块产品外包"的研究思路,文章归纳出三种模块产品外包的生产组织方式(即理想化外包、标准化外包、定制化外包),并对这三种方式进行比较分析,构建出模块产品外包的生产组织决策模型,从而使企业模块产品外包生产与组织决策相契合,以期为企业外包给予理论上的相关指导。In the network economy era, how to effectively carry out the module product architecture has gradually become the core issue which is impossible to avoid in the process of enterprise production.Co,npared with the traditional ＂big and complete＂ industrial model, the research of module product outsourcing production has new significance.According to the module product architecture theory, along with the thoughts of ＂diversification of customer needs→mass customization→product modularization→module product outsoureing＂, the paper sums up three module nutsourcing production methods, such as ideal outsourc＇ing, standardized outsoureing, and customized outsourcing.Aud then, after analyzing these three ,nethods comparatively, the production decision model of module product outsoureing is constructed, thus the module outsourcing production and organizational decision making can coincide with each other.This may provide some relevant useful theoretical guidance for enterprise outsourcing.

关 键 词：产品模块化 模块产品建构 模块产品外包 生产组织方式 

分 类 号：F272[经济管理—企业管理]