顾客化大量生产环境下生产管理的新问题及其对策研究  

A Study on New Issues and Countermeasures of Production Management under the Mass Customization

作　　者：马士华[1] 

机构地区：[1]华中理工大学管理学院,武汉430074

出　　处：《管理工程学报》2000年第3期73-75,共3页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金! ( 79970 0 2 6)

摘　　要：本文重点讨论了顾客化大量生产给生产管理带来的新问题 ,从生产过程组织、计划、控制等角度提出实施顾客化大量生产应着重解决的问题及研究建议。The paper reviews current research status,the value and significance of the Mass Customization to the competition among companies in the future. It discusses emphatically the new problems and challenges which are caused by the Mass Customization. It offers that it is necessary to study the production process,planning,and control on the basis of the Mass Customization. Finally,it puts forward the points of the study.

关 键 词：顾客化大量生产 生产管理 对策 企业管理 

分 类 号：F273.2[经济管理—企业管理]