英文广告的语言特点与翻译技巧  

On Language Characteristics and Translation Skills in English Advertisement

作　　者：常文梅[1] 

机构地区：[1]河南师范大学外国语学院,河南新乡453007

出　　处：《郑州航空工业管理学院学报（社会科学版）》2013年第1期128-131,共4页Journal of Zhengzhou University of Aeronautics(Social Science Edition)

基　　金：河南省高校青年骨干教师资助计划项目(2010GGJS-060);河南省社科联项目(SKL-2012-1358)

摘　　要：当前的广告深入到我们生活的每一个角落。英文广告具有词汇、语法、修辞等三个方面的语言特点。文章在分析英文广告语言特点的基础上,笔者结合自己的亲身经验,提出英文广告的翻译技巧主要有:第一,正确地理解广告内容;第二,选取最恰当的翻译方法;第三,还要注意英汉的文化差异。The current advertisement goes deep into every comer of our life. English advertisement has its own language characteristics： vocabulary, grammar, rhetoric, etc. Based on the analysis of its characteristics of English advertisement, this paper provides several translation skills of English advertisement, being combined with the writer＇ s personal experience： firstly, to understand the advertisement content correctly; secondly, to select the most appropriate translation method; thirdly, to pay attention to cultural differences between English and Chinese as well.

关 键 词：英文广告 语言特点 翻译技巧 

分 类 号：H315.9[语言文字—英语]