发制品商贸英语模块化教学策略研究  

Module Teaching Strategies of Hair Product Business English

作　　者：高现伟[1] 

机构地区：[1]许昌学院外国语学院,河南许昌461000

出　　处：《大学英语教学与研究》2013年第1期11-13,共3页College English Teaching & Research

基　　金：河南省社科联调研项目成果(项目编号:SKL-2012-1377)

摘　　要：专门用途英语(ESP)教学在中国高校异军突起,得益于中国经济的迅速发展,其教学模式和方法也备受关注。本文以模块化教学理论为基础,以许昌发制品企业人才需求为背景,探讨发制品商贸英语模块化教学策略。模块化教学策略能够"多、快、好、省"地培养企业急需人才,对发制品行业具有一定的借鉴作用。ESP becomes more and more important in higher education as well as its teaching methods and strategies. Based on the module teaching theory, this paper studies the hair product business English module teaching according to the needs of Xuchang hair product industries. Module teaching strategy can meet the need of the society and cultivate the needed talents fast and economically.

关 键 词：专门用途英语 发制品商贸英语 模块化 

分 类 号：G623.5[文化科学—教育学]