“民航市场营销”课程教学改革探析  

An Inquiry into the Teaching Reform of "Civil Aviation Marketing"

作　　者：刘秀丽[1] 

机构地区：[1]武汉商业服务学院,湖北武汉430058

出　　处：《科教文汇》2013年第4期61-62,共2页Journal of Science and Education

摘　　要："民航市场营销"课程是航空服务专业学生的必修课。高职高专教育更注重学生职业能力的培养,因此,在传授理论知识的同时,要侧重学生对知识的运用能力的培养。"民航市场营销"课程应该根据学生的实际情况和接受能力选择合适的教材,合理的取舍教学内容,采取案例分析、任务导向等灵活多样的教学方法,共同促进和提高本课程的教学效果和质量,以应对新形势下民航业对人才的需求。The ＂civil aviation marketing＂ course is an compulsory course for aviation service majors. Higher vocational education attaches more importance to the cultivation of students＇ vocational ability, so students＇ practical ability should be cultivated in the teaching of theory knowledge. In order to improve the teaching quality and meet the new requirements in the new situation, proper teaching materials and methods should be selected

关 键 词：高职高专 民航市场营销 教学改革 教学方法 

分 类 号：G420[文化科学—课程与教学论]