网络效应下后发企业市场进入与最优竞争策略  

Market Entering and the Optimal Competition Strategy for the Latecomer Firm with Network Effects

作　　者：吴佩[1] 陈继祥[1] 

机构地区：[1]上海交通大学,上海200052

出　　处：《科技管理研究》2013年第6期221-225,共5页Science and Technology Management Research

基　　金：国家自然科学基金项目"基于颠覆性创新机理的后发企业竞争优势构筑研究"(70872070);国家社科基金项目"战略性新兴产业国际竞争优势构筑研究"(11CZZ020)

摘　　要：分析网络效应下后发企业颠覆性创新产品进入主流高端市场和非主流低端市场时,其最优价格、最优利润与其相对成本之间的关系。在主流高端市场,网络效应较小时,颠覆性创新产品最优利润随其相对成本的减少而减少;网络效应较大时,最优利润随其相对成本的减少而增大;网络效应越大,颠覆性创新产品最优价格越高,且其最优价格与其相对成本成正向变化关系。在非主流低端市场且网络效应一定时,随着颠覆性创新产品相对成本的减小,其最优利润增大;当相对成本一定时,最优利润与网络效应呈正向变化关系,最优价格随相对成本的减小逐渐减少。The paper analyses the disruptive innovation products of the latecomer firms when entering the mainstream highend market and non- mainstream lowend market, network effects to the relationship between the optimal price and its relative cost. In the main - stream market, when there is low network effect, optimal profit of the disruptive innovation products reduces with the relative cost. When the network effect is strong, the optimal profit increases with the relative cost reduction. The stronger the network effects, the higher the optimal price of disruptive innovative products. The optimal price has a positive relationship with its relative cost. In the low - end of non - mainstream market and under certain conditions of the network effect, with the decrease of the relative costs of disruptive innovative products, the optimal profit increases. When the relative cost is certain, optimal price has a positive relationship with network effects, the optimal price decrease with the relative cost.

关 键 词：网络效应 后发企业 在位企业 主流市场 

分 类 号：F270.7[经济管理—企业管理] C795[经济管理—国民经济]