消费心理与企业赢利博弈分析  

Game Playing Analysis of Consumer Psychology and the Corporate rofitability

作　　者：胡翠霞[1] 于晓梅[1] 

机构地区：[1]烟台南山学院,龙口265706

出　　处：《黑龙江八一农垦大学学报》2013年第1期99-102,共4页journal of heilongjiang bayi agricultural university

摘　　要：赢利是所有企业共同的目标,在市场经济激烈竞争的条件下,企业如何突破重围,实现自身长远发展,令很多管理者倍感困惑。其实企业赢利不难,需要企业不断探求消费心理变化,满足消费者心理的需要。赢得顾客即赢得市场,必定为企业获利提供可能。Profitability was the common goal of all businesses, how to break the siege under the conditions of intense competition in the market economy and realize their own long-term development made many managers confused.In fact, it was not difficult to achieve corporate profitability. Enterprises must continue to find changes in consumer psychology to meet the needs of consumers. To win customers was to win market, it must be provided possibility for corporate profits.

关 键 词：消费心理 企业赢利 博弈 

分 类 号：F270.7[经济管理—企业管理]