基于双钻石模型的成渝会展业合作发展探析  

Analysis of Cooperative Development of Meeting and Exhibition Industry between Chengdu and Chongqing Based on Double Diamond Model

作　　者：赵驹[1] 梁正[1] 

机构地区：[1]重庆工商大学,重庆400067

出　　处：《西部论坛》2013年第2期102-108,共7页West Forum

基　　金：重庆市哲学社会科学规划重大招标课题(2010CQZDZ15)"成渝经济区与区域公共治理研究"

摘　　要：会展业是衡量一个城市国际化程度和经济发展水平的重要标准之一。成渝经济区的构建与发展,为成渝会展业合作提供了广阔的平台。本文以双钻石理论模型为基础,从生产要素、需求市场、相关支持性产业、会展业战略结构与竞争及政策机遇等方面分析了成渝会展业合作发展潜力,并与西安、武汉和上海会展业进行比较分析,阐释了成渝会展业合作的必要性与可行性,并从会展人才、展会类型、产业联动及市场主体等角度提出相应的对策建议。Meeting and exhibition industry is one of the important standards to measure internationalization degree and economic development level of a city. The construction and development of Chengdu-Chongqing Economic Zone provide a broad platform for the cooperation of meeting and exhibition industry between Chengdu and Chongqing. Based on Double-Diamond Theory Model, this paper analyzes the potential of the cooperative development of meeting and exhibition between Chengdu and Chongqing from the perspective of production factors, demand market, the related support industries, strategic structure and competition, policy and opportunities of meeting and exhibition industry and so on, compares the meeting and exhibition industry of Chengdu and Chongqing with that of Xian, Wuhan and Shanghai, elaborates the necessity and feasibility for the cooperation of meeting and exhibition industry between Chengdu and Chongqing and forwards the measures and suggestions from the angle of the talents and types for meeting and exhibition industry, its industrial association and market subject and so on.

关 键 词：双钻石模型 成渝经济区 会展业合作 生产要素 需求市场 支持性产业 战略结构 

分 类 号：F713.83[经济管理—广告]