中美商务谈判中文化差异的影响及策略  

Influences and Strategies of Cultural Differences on Sino-US Business Negotiations

作　　者：左辉[1] 

机构地区：[1]东北农业大学,黑龙江哈尔滨150030

出　　处：《东北农业大学学报（社会科学版）》2012年第2期104-106,共3页Journal of Northeast Agricultural University:Social Science Edition

基　　金：东北农业大学博士启动基金"中美商务谈判中文化差异的影响及策略研究"(编号:2010RCB09)

摘　　要：现代商务谈判逐渐把文化背景和文化冲突等文化因素纳入影响谈判活动的重要因素之中。只有认识到中美文化的差异和对商务谈判的影响,才能发现导致彼此误解或冲突的真正原因,最终才能寻找到有效的沟通渠道,把握谈判方向和进度。Cultural background and cultural conflict gradually become important factors in modern business negotiations.Recognizing Sino-US cultural differences and impact on business negotiation,we can find the real reasons that lead to mutual misunderstanding or conflict,then ultimately we can find an effective communication channel and grasp the direction and progress of the negotiations.

关 键 词：中美文化差异 商务谈判 谈判策略 

分 类 号：H030[语言文字—语言学]