不确定需求条件下制造商的退货政策  

Manufacturer's Returns Policy under Demand Uncertainty

作　　者：张福利[1,2] 达庆利[3] 

机构地区：[1]南京审计学院,南京210029 [2]南京大学商学院,南京210093 [3]东南大学经济管理学院,南京210096

出　　处：《系统管理学报》2013年第2期185-193,共9页Journal of Systems & Management

基　　金：国家自然科学基金资助项目(70872046);教育部人文社科规划基金资助项目(12YJA630183);江苏省教育厅高校哲学社会科学基金资助项目(2010SJB630045);"青蓝工程"资助项目

摘　　要：基于单一制造商和单一零售商构成的两级供应链和不确定需求,研究了制造商的退货政策。结果表明:当市场波动幅度较大且市场需求为高需求的可能性较大时,部分退货政策是制造商的最优退货政策;当市场波动幅度较大且市场需求为低需求的可能性较大,或市场波动幅度较小时,不接受退货和部分退货政策都是制造商的最优退货政策。The manufacturer＇s returns policy is studied based on a two-tier supply chain comprising a single manufacturer and a single retailer with demand uncertainty. It shows that, full returns policy is not the manufacturer＇s optimal policy. If both the range of market fluctuation and the probability of market demand being high are bigger, a partial return policy is the manufacturer＇ s optimal policy. If the range of market fluctuation and the probability of market demand being low are bigger, or the range of market fluctuation is lower, no returns and partial returns policy are both the manufacturer＇ s optimal policy.

关 键 词：需求不确定性 完全退货政策 部分退货政策 供应链 

分 类 号：F273[经济管理—企业管理]