网络恶搞现象的文化反思  

Cultural Reflections on Parodies of the Web

作　　者：左晶[1] 

机构地区：[1]北京印刷学院新闻出版学院,北京102600

出　　处：《北京印刷学院学报》2013年第1期20-23,共4页Journal of Beijing Institute of Graphic Communication

基　　金：北京印刷学院一般项目"新媒体创意与策划的典型案例研究"成果之一

摘　　要：经过7年的发展,网络中的"恶搞"现象已经由显在的文化热点变为潜在的文化暗流,但依然是网民热衷的表达方式之一。通过"恶搞",网民可以轻易颠覆传统、挑战权威。"恶搞"是弱者反抗的武器,与后现代文化的娱乐精神不谋而合。在后现代语境下,强调消费胜于强调生产,强调享受胜于强调奋斗,强调休闲胜于强调工作,强调娱乐胜于强调思考。"恶搞"作品中充满智慧和创新,它反映了年轻一代特有的话语方式和价值体现方式。Parody is one of the most favorite expressions of netizen. After 7 years of development, parodies have become the potential cultural undercurrent from the dramatically culture hotspot. Through the ＇ spoof＇ , the netizen can easily subvert the tradition and challenge the authority. Parodies are the weapons that the weak fight against. At the same time, it coincides with the postmodern culture and entertainment spirit. In the postmodern context, consumption is more important than production, enjoyment is more important than struggle, leisure is more important than the work, and entertainment is more important than thinking. Parodies are full of wisdom and innovation, and it reflects the unique discourse and value of the younger generation.

关 键 词：恶搞 网络 后现代 文化反思 

分 类 号：G23[文化科学]