我国广告产业发展的现状、问题与对策探讨  

Status Quo, Problems and Countermeasures of Advertising Industry Development in China

作　　者：倪飞[1] 

机构地区：[1]安徽中医学院医药经济管理学院,安徽合肥230038

出　　处：《无锡商业职业技术学院学报》2013年第2期28-30,70,共4页Journal of Wuxi Vocational Institute of Commerce

摘　　要：广告产业的良性发展,对于促进相关产业发展具有重要意义。近年来,我国广告产业发展迅速,但仍然存在规模小、竞争力弱、创意不足、秩序乱等问题。针对这些问题,提出了促进广告产业发展的对策。The sound development of advertising industry is of great significance to promote the development of related industries. In recent years, although advertising industry has achieved rapid development in China, there still exist such problems as small scale, poor competitiveness, lack of creativity, being in disorder. In view of these problems, this paper puts forward some countermeasures to promote the development of advertising industry.

关 键 词：广告产业 广告公司 文化创意产业 

分 类 号：F713.82[经济管理—广告]