坚持文化融合 创海尔全球化品牌  

Adhering to Cultural Harmony,Creating a Global Haier Brand

作　　者：王安喜[1] 

机构地区：[1]海尔集团公司

出　　处：《全球化》2013年第4期109-114,108,共7页Globalization

摘　　要：海尔于1984年从一家濒临倒闭只有800多人的集体小厂发展成为全球拥有8万多名员工,连续4年被评为全球第一白电品牌。海尔在过去28年一直致力于用创新、创业的精神,历经"名牌战略、多元化发展战略、国际化战略、全球化品牌战略四个发展阶段,并在2012年12月迈入第五个战略阶段,即网络化战略。坚持包容、开放的文化融合,为全球用户提供全流程端到端的服务解决方案体验,让海尔扎根本土,不仅受到全球消费者的青睐也成为当地政府的好帮手。Ever since it was founded in 1984,Haier Group has dedicated to innovation and entrepreneurship and thus creating a world famous brand.Originally a small collective plant on the verge of bankruptcy,it has now grown into an international group which has more than 80,000 employees around the globe Haier has risen to be the world No.1 brand of white goods. Adhering to tolerance and open cultural integration and providing end to end service solutions to global consumers,Haier now has taken roots in many countries and won the favor of local consumers as well as local governments.

关 键 词：文化融合 海尔品牌 全球化 

分 类 号：F426.6[经济管理—产业经济]