民族医药产品包装设计的文化考量  

Cultural Reflections on National Pharmaceutical Product Packaging Design

作　　者：盛德荣[1] 李铭[1] 

机构地区：[1]保山中医药高等专科学校中医药系,云南保山678000

出　　处：《包装学报》2013年第2期81-84,共4页Packaging Journal

基　　金：云南省教育厅科研基金资助项目(2012Y105)

摘　　要：民族医药品牌建设客观上要求在包装设计中渗入文化因子。对民族文化进行解构发现,民族医药产品包装设计可利用的文化因子包括民族风情、民族伦理、民族识别、民族艺术、医药传统等,综合运用这些文化因子,可使民族医药产品更具文化价值和商业价值。对民族医药产品包装设计时,文化植入可采取注射式、镶嵌式、混合式、化合式、穿越式等方式进行。National medicine brand building requires penetrating the cultural factor into the packaging design. In the deconstruction of the national culture, cultural factors such as ethnic customs, national ethics, ethnic art could be utilized to make the national pharmaceutical products have more cultural and business values by integrating all these cultural factors together. Implantation of cultural factors into packaging design of national medicine includes injection, mosaic, hybrid, compound and so on. Cultural reflection on the product packaging design not only creates conditions for national medicine brand building, but also brings new challenges and opportunities for the packaging design industry.

关 键 词：民族医药产品 包装设计 文化因子 植入方式 

分 类 号：J211.22[艺术—美术] TS206.2[轻工技术与工程—食品科学]