基于微观经济的超市蔬菜经营决策研究  

Researches on Vegetables Operation Decision of Supermarkets Based on Micro-economic Analysis

作　　者：于媛媛[1] 鲍立威[2] 

机构地区：[1]浙江大学管理学院,杭州310058 [2]浙江大学城市学院商学院,杭州310015

出　　处：《世界科技研究与发展》2013年第2期290-294,共5页World Sci-Tech R&D

基　　金：浙江省自然科学基金(Y6110555);教育部人文社科基金(10YJA790004);国家"十二五"科技支撑计划项目(2011BAD24803)资助

摘　　要：定价和采购是超市蔬菜经营时重点关注的决策过程。本文分别运用了微观经济学中消费者剩余和边际分析的概念和方法,探讨了在考虑农贸市场竞争时,超市如何合理定价吸引顾客流,以及考虑蔬菜销量相互影响时的超市购销平衡问题,最后给出了超市蔬菜经营决策和管理方面的建议。旨在揭示蔬菜流通的内在规律和价格形成机制,为有关部门的决策提供参考依据和技术经济预测。Pricing and purchasing are important processes during vegetables operation for supermarkets. This article focuses on how to price reasonably to attract customer flow and the question of purchase and sale equilibrium when considering mutual influences among vegetables with the conception of consumer surplus and marginal analysis. Lastly, some suggestions about vegetables operation decision and management for supermarkets are given. It＇s hoped to be helpful to indicate the internal circulation law and price forming mechanism thus providing references and technical and economic forecasting for relevant government departments.

关 键 词：超市 蔬菜经营 微观经济 

分 类 号：F323.7[经济管理—产业经济] F721.7