论数字艺术传播德性与生产德性和消费德性的互作机制  

On Interactions of Communication Virtue with Production Virtue and Consumption Virtue in Digital Arts

作　　者：马立新[1] 梁媛媛[1] 

机构地区：[1]山东师范大学

出　　处：《浙江艺术职业学院学报》2013年第1期113-119,共7页Journal of Zhejiang Vocational Academy of Art

基　　金：国家社科基金资助项目<数字艺术哲学研究>阶段性成果(项目批准号:09BZX060)

摘　　要：正如数字艺术传播在数字艺术产业中具有沟通艺术生产与消费环节的桥梁作用一样,数字艺术传播德性在整个数字艺术德性体系中也具有独特的地位。在产业化的原子艺术和数字艺术活动中,艺术传播德性和生产德性在作用力与反作用力这对富有张力的关系中相生相长。一方面,艺术生产德性通过艺术文本德性这一中介能作用于艺术传播德性的建构,同时,艺术传播德性的展现又是裁决艺术生产德性高低有无的前提条件。另一方面,艺术传播德性的建构并不是被动地依赖生产德性,它还具有很强的能动性和自主性。同理,艺术传播德性与消费德性则处在导向力与引导力的双重互动关系中。数字艺术的特别之处在于,在自由数字艺术生产和传播活动中,艺术传播德性可以等同于艺术生产德性或者消费德性。无论是艺术生产德性和消费德性对艺术传播德性构建的影响,还是后者对前两者的反作用影响,最终都需要通过传播主体来起作用。Digital art communication plays a role of bridge between art production and consumption in the digital art industry, and the communication virtue of digital arts has a unique position in the whole virtue system of digital arts. In the industrialization of atomic art and digital art activities, the virtue of communication and production go with interdependent relationship of an equal and opposite reaction. On one hand, using virtue of artistic text, the artistic production virtue can act on the construction of artistic dissemination virtue, and at the same time, the showing of artistic communication virtue is the premise condition to judge artistic production virtue. On the other hand, the construction of artistic communication virtue doesn＇ t rely on production virtue passively and it has strong initiative and autonomy. ~imilarly, the communication virtue and the consumption virtue of art go with interactive relationship of guiding force with direction force. The speciality of digital arts lies in that, the communication vir- tue may be equated to artistic production or consumption virtue in production and communication of free digital arts. Whether production virtue and consumption virtue affects artistic communication virtue or the latter has a re- action impact on the both former, it will ultimately all need the subject of communication to play an essential role.

关 键 词：传播德性 数字艺术 互作关系 

分 类 号：J021[艺术—艺术理论]