网上知识市场定价策略博弈分析  

Analysis on Pricing Strategy of Online Knowledge Market Based on Game Theory

作　　者：牛慧卿[1] 陈红[1] 

机构地区：[1]中北大学经济与管理学院,太原030051

出　　处：《科技和产业》2013年第4期80-84,90,共6页Science Technology and Industry

基　　金：山西省科技攻关项目(20120322002-03)

摘　　要：基于互联网的知识市场在近几年发展迅速,这种新兴的以知识为交易对象的电子商务平台的定价策略值得研究。采用博弈论的研究方法,对网上知识市场中和知识提供者分别达到利益最大化的情况进行分析,得出网上知识市场定价策略的制定方法。分析表明,增值服务模式是网上知识市场定价策略的发展趋势。Online knowledge markets are developing quickly, it is necessary to study the price strategy of the special e-business platform whose transaction object is knowledge. Applying game theory, the revenue of knowledge market online and knowledge provider was analyzed, and the method of price strategy of online knowledge market was studied. Research show that the value-add service model is the developing trend of price strategy of online knowledge market.

关 键 词：知识市场 知识交易 定价策略 博弈 

分 类 号：F270[经济管理—企业管理]