医药电子商务课程教学研究  

Study of Ccurricular Design and Teaching Methods for Medicine and Pharmacy E-commerce Courde

作　　者：白锦表[1] 

机构地区：[1]浙江医药高等专科学校,浙江宁波315100

出　　处：《宁波职业技术学院学报》2013年第2期31-35,共5页Journal of Ningbo Polytechnic

摘　　要：医药电子商务教学,是融于互联网大环境下医药教学改革的一个必然趋势。但如何在最大限度上遵循本行业既有传统习惯的前提下,在整个教学链中有效体现医药行业的固有特色,一直是学界与同仁探讨的主题。从概念界定、课程教学内涵、课程特色教学的构建与实施诸方面提出思考,以期抛砖引玉。The teaching and learning of Medicine and Pharmacy E-commerce has become an inevitable trend for the reformation in the education of Medicine and Pharmacy disciplines against the Internet-based background. However,how to effectively highlight the features of medicine and pharmacy industries in the overall teaching and learning chains with maximized respect for the traditions of the industry,both educationally and professionally,has become an increasingly heated topic in the academic and industrial circles. This article aims to approaching this research theme from the clarification of definitions,the discussions of curricular design and contents,the construction of featured educational programs and suggestions on delivering the foregoing in educational practice. It is hoped that more discussions and though-provoking research will inspired and carded out.

关 键 词：电子商务 医药 课程教学 

分 类 号：G642.4[文化科学—高等教育学]