英文广告语和标志语的语体特征比较  

A Comparison of Writing Style Features between Advertising English and Sign Language

作　　者：周密[1] 刘竞进[1] 

机构地区：[1]海军工程大学理学院外国语言文学系,湖北武汉430033

出　　处：《科教文汇》2013年第11期80-81,共2页Journal of Science and Education

摘　　要：本文主要阐述了广告英语和标志语在语体特征上的异同点,通过简单的例子从选词、成句和语用效果三个方面进行了比较和分析,揭示了两者在人类社会生活中的积极作用和意义。This article focuses on the similarities and differences in the stylistic features of advertising English and sign language. It will be illustrated by comparison and analysis through a simple example from three aspects, which are the choice of words, the organization of sentences and pragmatic effect. All of them will reveal both the positive role and significance in human society life.

关 键 词：语体 广告语 标志语 

分 类 号：H319.33[语言文字—英语]