我国广告代理制发展的历程审视  

Review of development Course of Our Advertisement Agency System

作　　者：郑丹[1] 

机构地区：[1]三亚学院传媒与文化产业学院,海南三亚572022

出　　处：《太原大学学报》2013年第1期18-20,37,共4页Journal of Taiyuan University

摘　　要：1993年我国开始在全国范围内推行广告代理制,但迄今为止,广告代理制的实行并没有取得理想中的市场格局。广告代理制的推行仍然存在诸如收费不合理、业务水平低、易被忽略等问题。对广告代理制实施过程中的背景和出现的问题进行分析,方能找到解决问题的有效途径。In 1993, we started to carry out advertisement agency system nation -widely. However, a desired market pattern for carrying out the advertisement agency system has not been formed up to now. In the operation of advertisement agency system, there are still such problems as： unreasonable charges, low level of business, and often being neglected. We must analyze the background and problems in operating the advertisement agency system in order to find the effective solutions.

关 键 词：广告代理制 广告主 广告公司 媒介 

分 类 号：F713.8[经济管理—广告]