基于博弈论的节假日网购“物流荒”问题的研究  

Study for "shortage of logistics" in Holiday Online Shopping on the Basis of Game Theory

作　　者：杨浩雄[1] 张梦楠[1] 

机构地区：[1]北京工商大学商学院,北京100048

出　　处：《北京工商大学学报（社会科学版）》2013年第2期42-46,共5页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

基　　金：国家社会科学基金青年项目(11CGL105);北京市哲学社会科学规划项目(12JGC100)

摘　　要：以子博弈完美纳什均衡作为分析工具,分析了电子商务与物流服务发展的不均衡现象,并将网购过程中卖方与快递企业之间的讨价还价过程与贴现因子联系起来,通过模型在节假日期间的应用,从贴现因子对均衡解的影响分析了卖方与快递企业的利益变化。最终得出结论,贴现因子是影响卖方与快递企业所承担的快递费用的重要因素并提出了相应建议。This paper analyzes the imbalance between e-commerce and logistics service by using factor sub-game perfect Nash equilibrium as an analytical tool and links up the bargaining process between sellers and express enterprise during online shopping with discount factor. The change of interests between sellers and express enterprise is analyzed from the perspective of discount factor on the equilibrium solution through the application of model during holidays. Finally it is concluded that discount factor is a key factor influencing the express fee between sells and express enterprise, and some recommendations are put forward accordingly.

关 键 词：节假日网购 物流荒 博弈论 讨价还价模型 贴现因子 

分 类 号：F224.32[经济管理—国民经济]