协强扶弱打造莆田市特色茶业经济体  

Creating the Characteristic Tea Industrial Economy in Putian City by Taking It's Advantages

作　　者：高水练[1,2] 陈宗良 陈文彬 雷国铨[1,2] 

机构地区：[1]福建农林大学安溪茶学院,福州350002 [2]福建农林大学茶叶科技与经济研究所,福州350002 [3]莆田市科普事业发展研究会,福建莆田351100 [4]莆田市农业局,福建莆田351100

出　　处：《中国农学通报》2013年第10期207-211,共5页Chinese Agricultural Science Bulletin

基　　金：莆田市科技计划项目"莆田市特色茶业经济系统的规划与建设研究"(2011S06);福建省软科学项目"茶叶产业链运行绩效的影响因素及整合管理策略研究--以福建省为例"(2012R0018)

摘　　要：对于茶业发展而言,莆田市在地理资源、文化、旅游、营销网络、消费群体、产业经验等方面具有自身优势,可以利用地理资源优势和专业化培训发展莆田绿色名优茶,借助历史名茶和旅游平台打造莆田茶业特色品牌文化,挖掘广阔的市场潜力拓展莆田茶叶国内外市场,实施产业化经营提升莆田茶业综合效益,从而打造莆田市特色茶业经济体,为莆田市"三农"探索新的增长点。For the development of tea industry, Putian City in Fujian Province has some advantages in geographical resources, culture, tourism, marketing network, consumer groups, developing experience of industry. So there are some measures to create the characteristic tea industrial economy of Putian City. Such as producing high quality green tea by making use of the geographical advantages in resources and professional training, with the history of Putian＇ tea and tourism platform to develop the tea industry＇ s brand culture, expand the tea market both at home and abroad by making use of the market potential, applying strategy of industrialization to promote the overall benefits of tea industry. The results will be good for the agriculture, the county and the farmers of Putian City.

关 键 词：莆田市 茶业经济体 发挥优势 协同发展 

分 类 号：S571.1[农业科学—茶叶生产加工]