基于动态影像媒体特征的版式构成原则研究  

Constituent Principles of Media Layout Based on Moving Images

作　　者：庄黎[1] 

机构地区：[1]华中师范大学,武汉430079

出　　处：《设计艺术研究》2013年第2期9-12,24,共5页Design Research

摘　　要：媒体技术的广泛应用拓展了平面设计创意的空间。电影片头、媒体广告、Flash动画以及电视栏目包装等各种动态影像形式,让平面律动起来了,也为创意提供了更为丰富的视觉呈现手段。作为一种区别于传统印刷媒介画面形式的动态影像,在版式构成上具有特殊性。其具体表现在画面元素的构成变化总是在时间推移和空间运动这两条动态线中同时展开。有鉴于此,在深入分析动态影像媒体特征的基础上,对动态画面的版式构成原则进行探讨,从而为动态影像画面的设计创意提供依据,并使其更加符合形式美法则和大众审美期待。The space of graphic design has been widely expanded with the development of media technology.Varieties of moving image forms,including movie titles,media advertising,flash animation and TV column packing,make two dimensions more active,and provide us richer visual presentation means for creativity.As an image form which is different from print media form,moving image has a certain degree of particularity.The changes of graphic elements composition are always developing on two dynamic clues simultaneously,time and space.The article will discuss the layout principles of moving images based on the deep analysis of moving media features with the aim to propose the basis for creativity of moving images,which could make them more fitful for the regulations of formal beauty and the public aesthetic requests.

关 键 词：动态影像 媒体特征 版式构成 

分 类 号：J0-03[艺术—艺术理论]