基于供应链管理的体育企业与销售商共生关系研究  

Symbiotic Relationship between Sports Enterprise and Distributors Based on SCM

作　　者：刘静[1] 孙萌[2] 金浩[1] 

机构地区：[1]河北农业大学体育工作部,河北保定071001 [2]河北大学体育教研部,河北保定071002

出　　处：《物流技术》2013年第4期231-232,254,共3页Logistics Technology

摘　　要：分析了我国体育用品业营销现状,揭示了体育用品企业与销售商的共生关系,通过对体育用品供应链风险的分析,强调共生环境的营造和合作伙伴关系的维系为体育企业与销售商提供了极好的发展空间。In this paper, we analyzed the current status of the sports utility industry of China, uncovered the symbiotic relationship between sports product enterprises and their distributors, and through analyzing the risks of the sports product supply chain, pointed out that the symbiotic environment and partnership could provide favorable room for the development of both the sports product enterprises and their distributors.

关 键 词：供应链管理 体育企业 共生关系 销售商 

分 类 号：F274[经济管理—企业管理]