继承与发展:川酒文化国际传播研究可行性探索  

Inheritance and Development: Exploration on the Feasibility of Successful International Transmission of Sichuan Liquor Culture

作　　者：王洪渊[1] 唐健禾[1] 

机构地区：[1]四川理工学院外语学院,四川自贡643000

出　　处：《酿酒科技》2013年第5期105-108,共4页Liquor-Making Science & Technology

基　　金：四川省哲学社会科学规划项目(SC11B019);四川省教育厅项目(10SA110)

摘　　要：川酒文化是博大精深的中华民族文化中的重要组成部分,其国际传播有助于输出中国文化、维护文化安全、捍卫母语文化和民族文化。从川酒文化研究的功能出发,探索川酒文化国际传播的可行性。以译介为依托,进行川酒文化国际传播,形成外宣合力,能够打造川酒产品及其文化名片,提升川酒的国际营销能力,从而扩大国际商务交流和经贸合作。Sichuan liquor culture is an important part of profound Chinese culture and its successful international transmission is beneficial to out- putting Chinese culture, securing Chinese culture, and guarding against the deficiency of native culture as well as culture identity. In this paper, the feasibility of successful international transmission of Sichuan liquor culture was discussed from the perspective of the research functions of Sichuan liquor culture. With the assistance of translation media and publicity force, successful international transmission of Sichuan liquor culture could build the special cultural image of Sichuan liquor products. Meanwhile, it could enhance the international marketing of Sichuan liquor prod- ucts and fiLrther advance more frequent intercommunication and interaction in business and trade.

关 键 词：川酒文化 国际传播 可行性 探索 

分 类 号：TS971[轻工技术与工程]