超市农产品供应链封闭化运行模式研究  

A Study on the Operation Mode of Closed Supply Chain of Agricultural Products in Supermarkets

作　　者：贺华丽[1] 苟建华[1] 

机构地区：[1]浙江外国语学院国际工商管理学院,浙江杭州310012

出　　处：《财经论丛》2013年第3期111-116,共6页Collected Essays on Finance and Economics

基　　金：教育部人文社会科学研究规划基金资助项目(10YJA790056);浙江省哲学社会科学规划基金资助项目(10CGJJ09YB)

摘　　要：超市农产品经营由于质量安全方面的优势,正逐渐成为居民家庭采购食用农产品的主渠道。为更好管控质量安全问题,超市有必要也有条件创新农产品供应链,构建供应链封闭化运行模式,它由市场准入、多级检测、信息追溯三个流程整合而成。本文结合调查数据,从外在推力、市场拉力及企业自身三个方面对实施障碍进行了剖析,并从政府和企业两个角度提出了推进实施超市农产品供应链封闭化运行模式的政策建议。Supermarkets have a big advantage in the quality and safety of farm produce, which have gradually become the main access to edible agricultural products for urban families. To better control food quality and safety, it＇s necessary and workable for supermarkets to innovate its supply chain of agricultural products by building a closed supply chain operation mode. This operation mode is the integration of three operation procedures, namely： market entry, multilevel inspection and information tracking. In order to research the implementation mechanism of this mode, this paper analyzes the implementation obstacles from three aspects based on the data collected from field investigations： external force, market pulling force and su- permarket itself. At last, the paper puts forward some suggestions for the implementation of this mode from the perspective of the government and that of the enterprises.

关 键 词：超市 封闭供应链 运行模式 质量安全 

分 类 号：F713.55[经济管理—市场营销]