高等体育院系体育健身娱乐业品牌经营的SWOT分析  

SWOT Analysis to Brand Management About Sport Fitness and Leisure Industry in Higher Physical Education College or Department

作　　者：孔宁宁[1] 郞文孝[1] 张欣[1] 

机构地区：[1]河北体育学院,河北石家庄050041

出　　处：《科技视界》2013年第7期126-126,179,共2页Science & Technology Vision

摘　　要：本文通SWOT分析,清楚河北省高等体育院系体育健身娱乐业品牌经营资源优势和缺陷,了解所面临的机遇和挑战,以实现品牌经营的目标。This text adopted SWOT analysis, to understand resource advantages and defects, to understand the challenges and opportunities, about brand management about sport fitness and leisure industry in Higher Physical Education College or Department in order to achieve the brand management goal.

关 键 词：品牌 经营 SWOT分析 

分 类 号：F279.243[经济管理—企业管理]