我国家具业的“范式转变”  

The Paradigm Shift in Chinese Furniture Industry

作　　者：许美琪 

机构地区：[1]上海市家具研究所,上海200001

出　　处：《家具》2013年第3期1-3,共3页Furniture

摘　　要：现代经济中存在着两种类型的经济:顾客化经济和标准化经济(工业化规模生产)。最新的研究表明,20世纪60年代标准化经济所占的市场份额为100%,呈下降趋势,到2050年将下降到40%,而同期"顾客个性化经济"则呈上升趋势,将从0%上升到60%。这实际上是表现了现代经济正在或将发生范式的转变。当今的家具业沿用的是传统的工业和商业模式,即大批量地生产标准化的产品并在规模巨大的专业市场中设摊销售,同质化产品比比皆是,它已不适应日益个性化的市场。这是目前家具业面临的困境,家具业必须从制造方式、配销和营销方式方面实现转型。There are two types of economic models in the modern economy： the customization economy and the standardization economy. Recently, studies reveal that the standardization economy has decreased from 100% in 1960 to 40% by 2050. Meanwhile, the customization economy will be increased from 0% to 60%. In fact, it shows a paradigm shift which is taking place or will happen in the modem economy. Today, traditional industry and business model are still playing a dominate role in the furniture industry. In other words, standardized products are produced by the mass production and are sold in the large-scale professional market, which can not meet the increasingly diversified market. As it is facing those difficulties, the furniture industry must accomplish the transformation from aspects of manufacturing, distribution and marketing.

关 键 词：家具产业转型 范式转变 顾客化经济 标准化经济 

分 类 号：TS664[轻工技术与工程]