互动导向、创新方式与公司绩效——基于珠三角的实证研究  

Interaction Orientation,Innovation and Firm Performance:Evidence from Guangdong

作　　者：吴兆春[1] 于洪彦[2] 田阳 

机构地区：[1]广州城市职业学院商贸系,广东广州510400 [2]中山大学管理学院,广东广州510400 [3]广州农商银行总行研究部,广东广州510623

出　　处：《中国科技论坛》2013年第6期39-44,共6页Forum on Science and Technology in China

基　　金：国家自然科学基金项目"基于共创价值的互动导向;顾客行为与企业绩效的实证研究(71172163)";广东省自然科学基金项目"互动导向与企业绩效关系模型构建与实证分析(10151040504000002)"

摘　　要：本文根据对珠三角100家公司的调查研究,运用验证性因子分析和结构方程模型对互动导向、创新方式与公司绩效模型进行实证检验。研究发现,互动导向程度越高公司绩效越好。互动导向程度越高开发性创新和探索性创新就越多,而且互动导向对开发性创新的影响明显高于对探索性创新的正向影响。此外,开发性创新越多公司绩效越好,而探索性创新对公司绩效的影响不显著。通过模型探索发现,开发性创新能促进探索性创新,说明渐进的开发性创新对公司产品或服务的改进到一定程度后会发生质变,导致产品或服务大幅度地改进和提升;而探索性创新对开发性创新的促进作用不显著。This research tested the model of interaction orientation, innovation and firm performance after investigating 100 companies in Canton. It is proved that when interaction orientation is high, the firm performance is also high in China. And interation orientation can significantly increase both exploitation and exploration. What＇s more, this effect to exploitation is much bigger than exploration. At the same time, exploitation could significantly increase firm performance but exploration can not. By the model exploration, we found that exploitation can positively relate to exploration. It means that progressive product improvement by exploitation can lead to radical in- provement of products, while it is not significant by exploration.

关 键 词：互动导向 开发性创新 探索性创新 公司绩效 结构方程模型 

分 类 号：F062.4[经济管理—政治经济学]