一般需求函数和逆向拍卖下的定价与库存控制  

Pricing and Inventory Control under General Demand Function and Reverse Auction

作　　者：刘树人[1,2] 陈丽丽[1] 王娜[1] 

机构地区：[1]湘潭大学数学与计算科学学院,湖南湘潭4111051 [2]湘潭大学商学院,湖南湘潭411105

出　　处：《系统工程》2013年第3期110-117,共8页Systems Engineering

基　　金：国家自然科学基金资助项目(70971023)

摘　　要：研究一个面对价格相依随机需求的零售商在有多个潜在供应商条件下的逆向拍卖采购与定价联合决策问题,其中零售商的采购数量和采购价格均须通过逆向拍卖的方式来确定。对于一般需求函数,在一定的条件下证明零售商的收益函数(不包括采购费用)是单峰的,从而得到其最优的采购与定价决策。特别地,对指数需求分布情形给出零售商的采购量和利润函数的解析表达式并进行数值分析。This paper studies the joint decision on reverse auction procurement and pricing for a retailer facing price-dependent stochastic demand under the condition of multiple potential suppliers,where both the procurement quantity and price must be determined by reverse auction.For general demand function,we show that the retailer＇s expected revenue（not including the procurement cost） is an unimodal function of the purchased quantity,thus obtain the optimal ordering and pricing decision for the retailer.Specially,we get the analytical expressions on the purchased quantity and expected profit function under exponential demand distribution for the retailer,and some numerical examples are given.

关 键 词：逆向拍卖 库存 定价 失效率 

分 类 号：F270[经济管理—企业管理]