高尔夫球手功能依赖和情感依恋与购后行为关系研究  

A study on relationships among golfers' functional attachment,emotional attachment and after-purchase behaviors

作　　者：吴克祥[1] 张园园[1] 蒙小育[1] 

机构地区：[1]暨南大学深圳旅游学院,广东深圳518053

出　　处：《草业科学》2013年第5期703-708,共6页Pratacultural Science

基　　金：中央高校基本科研业务费专项资金(21612364);暨南启明星项目(12JNQM007);国家自然科学基金项目(41001087)

摘　　要：本研究根据"场所依恋"理论,利用结构方程模型(SEM)对高尔夫球手的球场依恋与购后行为之间的关系进行了分析。结果表明,场所依恋与购后行为之间存在显著的正相关关系,而且与其它场所不同,球手对高尔夫球场的依恋感主要源自功能依赖,而情感依恋的作用力相对较弱,需要借助满意度的中介作用才能对球手的购后行为产生影响,且满意度所起的中介作用并不明显。This study took the Place Attachment as theoretical basis and used SEM to explore relationships among golfers＇ functional attachment, place attachment and after-purchase behaviors. Results showed that there was a positive correlation between golfers＇ place attachment and after purchase behaviors. Besides, functional attachment played a more apparent and direct role in affecting the after-purchase behaviors than emotional attachment. The golfers＇ emotional attachment held on weaker power and it could act on the after-purchase behaviors with the intermediary function of satisfaction. However, satisfaction did not play a significant role in intermediation.

关 键 词：高尔夫球手 场所依恋 满意度 购后行为 

分 类 号：G849.3[文化科学—体育训练] F32[文化科学—体育学]