基于受众中心论对医药信息行为认知的研究  

Research on medical information behavior based on the audience-center theory

作　　者：李艳 罗集[2] 

机构地区：[1]山东省医药工业研究所药物安全性评价中心,山东省化学药物重点实验室,山东济南250033 [2]山东大学第二医院心内科,山东济南250033

出　　处：《药学研究》2013年第5期292-294,共3页Journal of Pharmaceutical Research

基　　金：山东省软科学研究计划项目(2012RKE27063)

摘　　要：随着社会信息化程度增强,信息沟通方式与积极主动地受众之间的冲突日益尖锐,医患关系进入到一个新的敏感时期,患者作为医疗信息掌握的弱势群体,其对从医师处获得信息的依赖将长期地存在,医师与患者信息行为必然相互影响。信息行为作为影响因素起到了重要作用,因此对医患信息行为的研究很有必要。While social information degree is clearly in the class members, conflicts are increasingly sharp between in-formation communication and actively audiences. Doctor - patient relationship is coming to the in the new and sensitive peri-od. Patients for medical information grasp of the disadvantaged groups. The patients will chronically rely on doctors from ob-taining information for medical information grasp of the disadvantaged groups in order to inevitable interaction between be-haviors, in which it is highly impacted by the information behavior as influencing factors. So it is necessary to research doctor -patient information behavior.

关 键 词：社会信息化 受众理论 信息行为 医患关系 

分 类 号：R-055[医药卫生]