划转高校网络招生宣传路径探析  

A Probe into the Internet Publicity Method in Transfer College Admission

作　　者：张振中[1] 奚家米[1] 

机构地区：[1]西安科技大学招生办公室,陕西西安710054

出　　处：《技术与创新管理》2013年第3期288-290,共3页Technology and Innovation Management

基　　金：西安科技大学教学改革与研究项目(JG1211)的部分研究成果

摘　　要：高等教育的规模扩大使高校生源竞争日趋激烈,日益发展的网络技术因其方便快捷、互动性强成为高校招生宣传工作的重要载体。文章分析了划转高校加强网络招生宣传的必要性,并从丰富网站内容、做好网站互链、注重队伍培训、保证信息时效等方面提出强化网络招生宣传工作的措施。Due to the expansion of higher education in China,the competition for qualified students has been more and more severe.In this case,Internet technology,for its great convenience and effective interaction,has been employed as an important approach to the publicity of admission.The paper analyzes the necessity of strengthening this approach,and accordingly,proposes some specific measures from the respects of enriching the website content,improving the website interlink,stressing the staff training and guaranteeing the information timeliness.

关 键 词：划转高校 网络 招生宣传 

分 类 号：G647[文化科学—高等教育学]