角色神圣到世俗异化：体育明星崇拜变迁的动因与理性审视  

From Sacred Role to Secular Alienation:Causes for Evolution of Sports Star Worship and Its Rational Review

作　　者：张本俊[1] 于鹏[2] 王东[3] 

机构地区：[1]蚌埠医学院体艺部,蚌埠233030 [2]对外经济贸易大学体育部,北京100029 [3]大连海事大学体育部,大连116026

出　　处：《体育与科学》2013年第3期41-44,共4页Sports & Science

摘　　要：采用文献资料和案例分析等研究方法对体育明星崇拜变迁现象进行研究,研究以体育明星崇拜的历史流变特点、偶像崇拜的论争和体育明星崇拜异化的多层次符号解读为内容分析了体育明星崇拜的异化现象。认为:体育偶像崇拜的发生和流变,经历了一个由宗教驱动、人性驱动、政治驱动到商业文化消费逻辑驱动的历程。在这一过程中,凸显了个体、群体和社会对体育明星崇拜在心理上由神圣角色向商业化和世俗化发展,最终致使对人的异化和社会距离的不断拉大;宗教的光环逐渐褪色,人的形象已经取代了神的光辉,对体育偶像异化、抽象为国家机器、社会财产、特权以及扭曲的符号图像。This paper carried out rational reflective study of the evolution phenomenon of sports star worship based on documents, case analysis and speculative study. It analyzed the alienation phenomenon of sports star worship through interpretation of characteristics of sports star worship, controversies on idol worship and sports star worship alienation and come to the following conclusion： the occurrence and evolution of sports idol worship experienced the process of reli- gious drive, personal drive, political drive to logic drive of commercial culture consumption; in this process, the development of sports star worship by individuals, groups and society evolved psychologically from sacred role to commercial and secular trends, eventually causing the alienation of people and widening the social distance gap; the religious aura is fading gradually, the image of people has replaced the God＇s glory, and sports idols are alienated and abstracted into state machines, social wealth, privileges and distorted symbol images.

关 键 词：体育明星崇拜 神圣 异化 宗教 神话 英雄情结 商业化 

分 类 号：G80-05[文化科学—运动人体科学]