农机经销商经营现状分析——以河南等三省农机大市场为例  

Analysis of agricultural machinery franchiser management situation

作　　者：赵闰[1] 张晓泉[1] 石研研[1] 

机构地区：[1]农业部南京农业机械化研究所,南京市210014

出　　处：《中国农机化学报》2013年第3期63-67,共5页Journal of Chinese Agricultural Mechanization

基　　金：中央级公益性科研院所基本科研业务费专项--我国农机流通体系现状与影响因素分析研究(编号:0032011031)

摘　　要：农机经销商是农机流通的重要组成部分,了解农机经销商的经营现状具有积极的意义。本课题组在河南、河北以及安徽等三个省份进行了问卷调查,回收有效问卷378份,从经销商对生产商的评价、对所代理产品的评价以及经销商自身的销售情况等三个方面进行了定性分析,针对分析结果提出政策建议。Agricultural machinery franchiser is an important part of Agricultural machinery circulation.Knowing agricultural machinery franchiser management situation has positive significance.So we performanced survey in Henan,Hebei and Anhui provinces and received 378 valid questionnaires.We qualitatively analyzed three categories of the agricultural machinery franchiser ’ s appraisement on manufacturer,agent products and its own sales.At the end,we make policy recommendations according the results of the analysis.

关 键 词：农机 经销商 分析 建议 

分 类 号：F323.3[经济管理—产业经济]